Eric Kayser, a popular international bakery brand, launched its operations in Nigeria and needed a robust solution to enhance customer service. Mimic AI was brought in to streamline customer interactions and provide a scalable solution for managing inquiries across multiple channels, while ensuring consistency and efficiency.

Eric Kayser is a world-renowned French artisan baker, celebrated for his dedication to crafting high-quality, authentic bread and pastries using traditional methods. Founded in Paris, the brand has expanded globally, with outlets offering fresh, artisanal products that blend French baking traditions with modern tastes. Known for its use of natural ingredients and its mastery of fermentation techniques, Eric Kayser emphasizes excellence in every creation, from baguettes to viennoiseries.

In Nigeria, the Eric Kayser brand brings its signature French baking experience, providing customers with a taste of authentic, freshly baked goods made with premium ingredients. The brand’s commitment to quality and tradition has earned it a loyal customer base, offering an upscale and unique bakery experience across its outlets.

Before introducing a mimic, Datamarket faced several operational hurdles:

1. High Volume of Queries: Customers frequently asked about store locations, menu offerings, delivery options, and promotions, overwhelming human attendants.
2. Inconsistent Service: Variability in human performance sometimes led to inconsistent customer service, impacting the overall experience.
3. Operational Scaling: With rapid expansion in Nigeria, Eric Kayser needed a solution that could grow with their business and manage peak-hour traffic effectively.

1. Improve Response Times:Reduce wait times for customers by providing instant responses to inquiries.
2. Ensure Consistent Service Quality:Deliver the same level of friendly and helpful service across all customer touchpoints.
3. Increase Operational Efficiency:Free up human staff to focus on more complex tasks, while Mimic handles repetitive, simple queries.
4. Scale Customer Support:Provide a solution that grows with Eric Kayser Nigeria as they expand their operations, particularly during peak hours.
5. Enhance Customer Satisfaction:Provide a smooth and pleasant interaction experience to foster customer loyalty.

Mimic AI was integrated across Eric Kayser Nigeria’s digital platforms, providing the friendly and reliable support that the brand needed.

1. Instant Response System: Mimic’s chatbot answers customer queries in real-time, offering instant support for common inquiries like store hours, menu items, and promotions.
2. Order Assistance: The chatbot assists customers with placing orders online, guiding them through the process and helping them find specific products.
3. 24/7 Availability: Mimic ensures customer service is always available, even after regular business hours, providing seamless support round-the-clock.
4. Friendly Tone & Consistency: Mimic is designed to maintain a friendly, helpful tone in every interaction, offering the same experience for every customer.
5. Scalable Solution: Mimic can handle a high volume of interactions simultaneously, making it perfect for periods of increased traffic or expansion needs.

Mimic implementation resulted in significant improvements in both operational efficiency and user experience on the Datamarket platform:

1. Reduced Wait Times: With Mimic, customers experienced faster response times, eliminating the need for long holds or follow-ups.
2. Improved Customer Satisfaction: Consistent, friendly, and accurate responses helped elevate the overall customer experience.
3. Operational Efficiency: The integration of Mimic allowed human staff to focus on more complex tasks, increasing efficiency while maintaining service quality.